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AI booms – whilst regulation looms Peggy Chow, Kaman Tsoi, Duc Tran and Claire Wiseman join Aoife Xuereb to discuss the increasing use of AI in consumer sector digital marketing strategies. Analysing customer data to personalise content and target advertising according to purchasing behaviour and demographic information has become commonplace, along with the use of tools such as chatbots to automate customer … Read more
On Wednesday 26 October 2022, Australia’s Attorney-General Mark Dreyfus introduced the Privacy Legislation Amendment (Enforcement and Other Measures) Bill 2022 (Cth) (Bill) into Federal Parliament. The Bill includes amendments to the Privacy Act 1988 (Cth) (Privacy Act), including: Maximum penalties of $50 million and more for serious or repeated interferences with privacy; Enhanced powers (including … Read more
On 17 August 2022, the Australian Government announced that Australia joined the Global Cross-Border Privacy Rules (Global CBPR) Forum.[1] The Forum, launched in April 2022, establishes a certification system to help companies in participating jurisdictions demonstrate compliance with internationally-recognised privacy standards, with the aim of fostering interoperability and international data flows.[2] Read more
Cameron Whittfield and Peggy Chow discuss the latest cybersecurity trends for consumer-facing companies including external threats which may include working with third parties and complex supply chains through to the malicious targeting of companies with ransomware, current affairs and social engineering, the cryptocurrency marketplace and geopolitical factors. They emphasise the importance of internal stakeholders speaking … Read more
Peggy Chow (Of Counsel, Singapore) and Kaman Tsoi (Special Counsel, Melbourne) discuss the latest regulatory trends and future directions including the use of third party tracing cookies, the overlap between privacy and competition, proposed new laws on targeted advertising and cookies in the EU, the US, Japan and Australia, facial recognition and less privacy intrusive … Read more
G20 nation moves to modernised privacy code for online platforms, including binding rules. The proposed scope – and stakes for industry players – is substantial. On 25 October 2021, the Australian Attorney-General’s department released, for public consultation, an exposure draft bill introducing amendments to the Privacy Act 1988 (Cth) (the Privacy Legislation Amendment (Enhancing Online Privacy and … Read more
Two recent publications by the Australian Attorney-General’s Department mark significant steps forward on the long road to reform of Australian privacy legislation: An Online Privacy Bill Exposure Draft introducing amendments to the Privacy Act 1988 (Cth) (“Online Privacy Bill”), which will strengthen penalties and enforcement measures and introduce a binding privacy code for online platforms. … Read more