Talking Shop: A consumer sector podcast series – EP7: AI booms – whilst regulation looms

02 August, 2023
AI booms – whilst regulation looms Peggy Chow, Kaman Tsoi, Duc Tran and Claire Wiseman join Aoife Xuereb to discuss the increasing use of AI in consumer sector digital marketing strategies. Analysing customer data to personalise content and target advertising according to purchasing behaviour and demographic information has become commonplace, along with the use of tools such as chatbots to automate customer … Read more

Future of Consumer APAC: Confronting complexity in cybersecurity trends for the consumer sector

18 July, 2022
Cameron Whittfield and Peggy Chow discuss the latest cybersecurity trends for consumer-facing companies including external threats which may include working with third parties and complex supply chains through to the malicious targeting of companies with ransomware, current affairs and social engineering, the cryptocurrency marketplace and geopolitical factors. They emphasise the importance of internal stakeholders speaking … Read more

Future of Consumer APAC: Data privacy in targeted advertising – Current regulatory challenges and future directions

06 June, 2022
Peggy Chow (Of Counsel, Singapore) and Kaman Tsoi (Special Counsel, Melbourne) discuss the latest regulatory trends and future directions including the use of third party tracing cookies, the overlap between privacy and competition, proposed new laws on targeted advertising and cookies in the EU, the US, Japan and Australia, facial recognition and less privacy intrusive … Read more