Consumer confidence in the origins and safety of the food they purchase and consume is a significant aspect of food brand protection and longevity. Maintaining that confidence involves the use of many different strategies, rights and regulatory controls at national and international level. It encompasses a number of areas, from the use of intellectual property to control the presentation of origin, to consumer protection and compliance with acknowledged good practice standards, through to ensuring transparency in the supply and distribution chain.

In Trust on a plate: consumer confidence and food safety, the latest briefing in our Future of Consumer series, contributors from our extensive global consumer sector network and in particular from Italy, Australia, the UK, China, Indonesia and across the EU cover food trust issues including geographical indications, labelling, supply chain technology and food crime.

Key contacts and authors

Susan Black

Susan Black
Partner, Consumer Sector Co-Head, London
+44 20 7466 2055

Kristin Stammer

Kristin Stammer
Partner, Consumer Sector Co-Head, Sydney
+61 2 9225 5572

Rebekah Gay

Rebekah Gay
Partner, Joint Global Head of IP, Sydney
+61 2 9225 5242

Cathy Liu

Cathy Liu
Partner, HSF Kewei, China
+86 21 2322 2158

Phil Pfeffer

Phil Pfeffer
Partner, Disputes, London
+44 20 7466 2660

Pietro Pouche

Pietro Pouche
Of Counsel, IP, Milan
+39 02 3602 1394

Giulia Maienza

Giulia Maienza
Associate, IP, Milan
+39 02 3602 1396

Rachel Montagnon

Rachel Montagnon
Professional Support Consultant, IP, London
+44 20 7466 2217

Julie Chiu

Julie Chiu
Senior Associate (Australia), IP, London
+44 20 7466 2658

David Bennett

David Bennett
Senior Associate, London
+44 20 7466 6435

Cici Wang

Cici Wang
Associate, HSF Kewei, China
+86 139 1817 9179

Anna Vandervliet

Anna Vandervliet
Senior Associate, Sydney
+61 2 9322 4868

Aoife Xuereb

Aoife Xuereb
Senior Associate, Melbourne
+61 3 9288 1874

Andrea Sneddon

Andrea Sneddon
Senior Associate, Sydney
+61 2 9225 5645

Richard Mendoza

Richard Mendoza
Senior Associate, Digital Law Group, London
+44 207 466 2024

Alex Cravero

Alex Cravero
Digital Law Lead - UK US & EMEA, London
+44 20 7466 2814

Cellia Cognard

Cellia Cognard
International Counsel, Hiswara Bunjamin & Tandjung, Jakarta
+62 21 3973 6125