Consumer confidence in the origins and safety of the food they purchase and consume is a significant aspect of food brand protection and longevity. Maintaining that confidence involves the use of many different strategies, rights and regulatory controls at national and international level. It encompasses a number of areas, from the use of intellectual property to control the presentation of origin, to consumer protection and compliance with acknowledged good practice standards, through to ensuring transparency in the supply and distribution chain.
In Trust on a plate: consumer confidence and food safety, the latest briefing in our Future of Consumer series, contributors from our extensive global consumer sector network and in particular from Italy, Australia, the UK, China, Indonesia and across the EU cover food trust issues including geographical indications, labelling, supply chain technology and food crime.
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