HSF shares insights on what US lawyers should be considering ahead of the UPC’s start date for Bloomberg Law

The new European Unified Patent Court (UPC) has been a long time coming – and now just a little bit longer with the two month delay recently announced. The new start date is 1 June 2023 with the sunrise period in which to pre-register opt-outs of European patents from the UPC's jurisdiction now starting on 1 March 2023. Despite the short delay, businesses around the world must continue to consider their strategies for the UPC and, in particular, opt-out, ahead of the revised start date. Herbert Smith Freehills' Joint Global Head of Intellectual Property, Laura Orlando, recently spoke to Bloomberg Law to share her insights on what US lawyers should be considering in advance of its launch. Read more

Red card or fair play? Ambush marketing back in the news as FIFA World Cup kicks off

Ambush marketing is a term generally used to refer to marketing strategies that involve capitalising on the exposure offered by another company’s event or status. Recent, well-publicised examples have arisen out of the Federation Internationale de Football Association (FIFA) World Cup, including BrewDog's "anti-sponsorship" campaign run in advance of the 2022 World Cup in Qatar. Read more

Start date for UPC postponed to 1 June 2023 and sunrise period for opt-out to 1 March 2023

The UPC website has announced today that the start date for the sunrise period will be delayed until 1 March 2023 to allow users to prepare themselves for the strong authentication required to access the UPC's case management system (CMS) and to sign documents.  Previously the sunrise period was due to start on 1 January 2023.  This delay means that that start date for the UPC will also be pushed back by two months, to 1 June 2023 (rather than 1 April). The UPC site says that no further delay is anticipated. This June start date would require Germany to deposit its instrument of ratification of the UPC Agreement in February. Read more

HSF shares insights on the Milan local division UPC judges for Managing IP

Following the Unified Patent Court (UPC) Administrative Committee's appointment of 85 legal and technical judges last month, including the appointment of two legally qualified judges in the Milan local division, Herbert Smith Freehills' Joint Global Head of Intellectual Property Laura Orlando shares her insights with Managing IP on what this may mean for the UPC. Read more

Patent filing trends signal boom in low emissions technologies

By Rebekah Gay, Emma Iles, Andrew Wells, Natasha Daniell, Catherine Chan Filings – the current landscape IP Australia has recently released its patent analysis of low emission technologies (LET), based on patent filings for the period 2015 – 2020 (see report here). The data serves to ‘identify holdings of specific expertise, helping to analyse the … Read more