The "Fitness Check" The European Commission has conducted a "Fitness Check" of six key consumer protection and advertising protection directives: The Misleading and Comparative Advertising Directive (2006/114/EC) – which prohibits advertising that misleads traders and regulates comparative advertising. The Unfair Commercial Practices Directive (2005/29/EC) – which prohibits misleading and aggressive commercial practices. The Price Indication … Read more
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