HSF’s Consumer sector team (including Hayley Brady and James Balfour from our Digital TMT and Sourcing group, alongside members of our IP group) have recently produced a feature article in PLC Magazine on Challenges in the Consumer Sector. This is the first in a series of three articles examining the current issues facing the sector.

The article examines the impact of transformative technology and looks in particular at AI, AR & VR (including IP aspects), data commercialisation, Internet of Things, contextual commerce, data privacy, cyber security, targeted advertising, and on-line infringement of IP rights.

For more on these and other issues affecting the Consumer sector see our Future of Consumer website.

Hayley Brady
Hayley Brady
Consultant, Head of Media, London
+44 20 7466 2079

James Balfour
James Balfour
Associate, Digital TMT, Sourcing and Data, London
+44 20 7466 7582