Future of Consumer APAC: Advertising and online trends in China

Cathy Liu shares some recommendations for brands doing business in China following the latest online promotion and advertising trends, beginning with tightening regulation of the booming livestreaming and KOLs (influencers) industry, underlining the importance of honest representation (including account profile, audience comments and video settings) and a crack-down on false claims in advertising. Geopolitical tensions … Read more

Ofcom Guidance for Video Sharing Platform Providers

Introduction On 6 October 2021, Ofcom published guidance on measures Video Sharing Platform (“VSP“) providers can take to protect online users from harmful material and how to implement such measures effectively (the “Guidance“). The Guidance is intended to help VSP providers comply with their obligations under Part 4B of the Communications Act 2003 (“CA“), which … Read more

CMA to review the “Green Claims Code” which sets out guidance for businesses making environmental claims

UK- ADVERTISING AND MARKETING (AND OTHERS) January 2022 In September 2021, the CMA released the Green Claims Code, which sets out new guidance for businesses marketing goods and services as environmentally-friendly. This follows the CMA’s investigation into misleading environmental claims, and increasing attention across Europe on sustainability claims. The CMA plans to begin reviewing misleading … Read more

A new industry standard for influencer marketing: ISBA launches new Code of Conduct

On 14 September 2021, the Incorporated Society of British Advertisers (“ISBA“) launched a Code of Conduct for influencer marketing (the “Code“) aimed at raising standards, addressing negative issues surrounding the sector and making it more transparent for consumers. In the UK there has been increasing regulatory activity around influencer marketing, both by the Competition and … Read more

Advertising Standards Authority guidance on advertising in-game purchases

UK (AND OTHERS) – ADVERTISING AND MARKETING  Following a public consultation in October 2020, the ASA has published formal guidance on the advertising of in-game purchases. The guidance aims to prevent harm or detriment to consumers caused by the way in-game purchases are marketed and this will be reviewed a year following its implementation. Read more

ISBA launches new Code of Conduct for influencer marketing

UK – UK ADVERTISING AND MARKETING. 14 September 2021 In response to growing attention being paid to influencer marketing by regulators, as seen by the release of the ASA’s influencer monitoring report and the DCMS Committee’s Influencer Inquiry earlier this year, the ISBA has launched a new Code of Conduct for influencer marketing. While the … Read more

The Rise of Influencer Marketing: Lunch, listen and question

The rise and convergence of social media, short form content and e-commerce has fuelled a boom in influencer marketing both in a B2C and B2B context. This has made it possible for brands to target their products and advertisements to specific consumers or businesses and consumer or business segments in a way that is more … Read more