A new industry standard for influencer marketing: ISBA launches new Code of Conduct

On 14 September 2021, the Incorporated Society of British Advertisers (“ISBA“) launched a Code of Conduct for influencer marketing (the “Code“) aimed at raising standards, addressing negative issues surrounding the sector and making it more transparent for consumers. In the UK there has been increasing regulatory activity around influencer marketing, both by the Competition and … Read more

The Rise of Influencer Marketing: Lunch, listen and question

The rise and convergence of social media, short form content and e-commerce has fuelled a boom in influencer marketing both in a B2C and B2B context. This has made it possible for brands to target their products and advertisements to specific consumers or businesses and consumer or business segments in a way that is more … Read more