ASA rulings on gender stereotypes, sexualisation and objectification in ads

In a series of recent rulings, the Advertising Standards Authority (ASA) has reviewed ads which were purported to include gender stereotypes, sexualisation and objectification in breach of the relevant rules in the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the UK Code of Broadcast Advertising (BCAP Code) and accompanying … Read more

A new industry standard for influencer marketing: ISBA launches new Code of Conduct

On 14 September 2021, the Incorporated Society of British Advertisers (“ISBA“) launched a Code of Conduct for influencer marketing (the “Code“) aimed at raising standards, addressing negative issues surrounding the sector and making it more transparent for consumers. In the UK there has been increasing regulatory activity around influencer marketing, both by the Competition and … Read more