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A new era for online regulation awaits as the long-anticipated Online Safety Act (“OSA“) finally received Royal Assent today. This follows significant delays and intense Parliamentary scrutiny on its long journey to becoming law. Please click on our interactive timeline to find out more about the path to Royal Assent and the ongoing trajectory of … Read more
AI booms – whilst regulation looms Peggy Chow, Kaman Tsoi, Duc Tran and Claire Wiseman join Aoife Xuereb to discuss the increasing use of AI in consumer sector digital marketing strategies. Analysing customer data to personalise content and target advertising according to purchasing behaviour and demographic information has become commonplace, along with the use of tools such as chatbots to automate customer … Read more
Why NFTs; why now? Josh Todd, Giulia Maienza and George McCubbin join Aoife Xuereb to discuss the NFT (Non-Fungible Token) marketplace in the consumer sector – from fine wine and fashion to enhancing the customer experience. They explain how types of marketplaces work, whether that be trading NFT-linked physical products or digital assets in the real world or the metaverse. Commercial … Read more
On 3 November 2022 the CMA published guidance for social media platforms, brands and content creators setting out how they should approach online advertising in order to ensure they comply with the relevant UK consumer protection legislation. Social media platforms have a duty to prevent and address unlawful practices such as hidden advertising that are … Read more