The Crackdown on Undisclosed Advertising: ASA issues Warning to Influencers

The Adverting Standards Authority (“ASA”) has released its influencer monitoring report, summarising the results of the analysis the ASA conducted in September last year. The ASA conducted an analysis of over 24,000 Instagram stories, posts, and reels across 122 influencers to assess whether the rules in respect of influencer advertising were being followed. The ASA … Read more

The Rise of Influencer Marketing: Lunch, listen and question

The rise and convergence of social media, short form content and e-commerce has fuelled a boom in influencer marketing both in a B2C and B2B context. This has made it possible for brands to target their products and advertisements to specific consumers or businesses and consumer or business segments in a way that is more … Read more

COVID-19: Fighting fake news in the UK

The problem Misinformation and the spread of ‘fake news’ is not a novel issue. As engagement with social media has grown exponentially, so has the ability to circulate unverified information quickly and extensively. However, the harmful effects of the mass broadcast and sharing of false information have been felt acutely during the coronavirus pandemic. Users … Read more

Brexit planning full steam ahead? Spotlight on telecoms and media

As the 31 October 2019 deadline for the UK to leave the EU draws ever closer, uncertainty continues to remain as to whether any such departure will be accompanied by a “deal” (i.e. a version of the Withdrawal Agreement setting out arrangements for the UK’s withdrawal) or “no-deal”. Or indeed whether the October exit date … Read more