Audiovisual Media Services: Council approval upgrades the EU framework for a digital age

On 6 November 2018, the Council of the European Union formally adopted a new directive revising the existing Audiovisual Media Services Directive (2010/13/EU) (“AVMSD”). This is the final stage in the lengthy legislative process and the new directive will enter into force on the 20th day after its publication in the Official Journal of the EU. Member states will have 21 months to transpose it into national legislation (likely to be around August 2020).

The existing directive on the provision of audiovisual media services dates back to 2010. The market has developed significantly since then; fast paced technological advances arising from the convergence between television and internet services have led to new types of services and changes in viewing habits (particularly an increase in on-demand content consumption). User-generated content has also gained in importance. The legislative amendments seek to reflect these market developments. Continue reading