As part of its Digital Single Market Strategy and following extensive consultation in 2015, in May 2016 the European Commission adopted new legislative amendments to the Audiovisual Media Services Directive (“AVMSD“). The proposals seek to modernise the Directive to reflect “market, consumption and technological changes”, largely arising from convergence between television and internet services and the increase in on-demand content consumption.
After a lengthy legislative process, the Council of the European Union formally adopted the AVMSD on 6 November 2018. The AVMSD was then published in the Official Journal of the European Union and entered into force on 19 December 2018. Member States now have 21 months to transpose it into national legislation (September 2020). Continue reading